Launching Amplify Science, and finding words for what makes us different

I have some news to share.

I have now registered my company, Amplify Science. 

And I've also built a website... nothing fancy, but hopefully it gets across the gist of what Amplify Science is about.

When I first started out in consultancy, I had a stab at articulating what I could offer that I hoped was new and different in this LinkedIn post.

As time has gone by, I've felt a need to make the same points more succinctly. 

So how about this: I'm aiming to help charities increase their impact through both smart strategy and strong storytelling.

It's not perfect though because it needs some explanation. 

Smart means not just the right choices to address the changes around you, but also being responsive to the needs of your community. 

And by storytelling, I mean both ensuring your strategy itself has a compelling narrative, and also telling exciting stories about science and health that help you illustrate your strategic aims. 

I've heard people say that no one cares about strategy. It's not true! A strategy is a brilliant opportunity to engage with donors and to try to persuade decision makers of your cause... you just need to tell the story in the right way.

There is more detail on the Amplify Science website, and all feedback would be extremely welcome.

I'll be writing a bit more about the ideas and principles underlying Amplify Science over the weeks and months to come.

I'm enjoying the adventure! Thanks for all the generous support I've received so far, and if you want to get in touch please do so on r.hoey@amplifyscience.co.uk