About Amplify Science
Our
Story
Amplify Science guides charities through the complex process of developing a strategy, and helps them convey their ambitions in an exciting, persuasive way. It was founded by Richard Hoey, an experienced charity leader and medical journalist, with the aim of helping charities increase the impact they can have on people’s lives, through dynamic, compelling strategies and effective communication.
Richard found from his own long experience as a charity director just how hard it was to find the time, and to secure the resources, to develop strategies effectively. He noticed in particular the challenges organisations can face in developing research strategies under pressure, when it can become difficult to ensure you are co-creating your strategic ideas with the communities you serve.
That’s where Amplify Science comes in. We support charities in creating incisive strategies which make real choices in partnership with their communities. We also help charities to communicate those choices persuasively. The aim is not only to focus a charity's efforts in a way that maximises impact, but also to craft a compelling narrative about what the charity is prioritising and why.
It is the combination of smart strategy and strong storytelling which can increase a charity’s impact – by galvanising support, influencing decision makers and increasing fundraising income.
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Where we can help
About Richard
Richard Hoey, founder of Amplify Science, has had a successful 25-year career in the health sector, as a charity leader, journalist and consultant.
Richard began his career in the lab doing cancer research, before becoming a specialist in science communication and health policy. He led the science media team at Cancer Research UK, worked as a freelance policy analyst for The Lancet and the World Health Organization, and became Editor of the award-winning doctors’ magazine Pulse.
He spent 11 years as a Director at The Institute of Cancer Research, with a range of responsibilities spanning communication, policy and fundraising. He also led work to develop the charity's 2016 research strategy and 2022 organisational strategy.
As a consultant, Richard draws on his experience as a strategist, communicator and policy analyst – to help charities develop compelling, persuasive organisational and research strategies. His aim is to help charities increase their impact for their communities through effective strategy, and strategic approaches to engagement and influencing.
Let’s Work Together
Amplify Science​